Business startups are becoming increasingly more common, especially with the web allowing better customer accessibility and searchability improving. As a signwriting company, we see a lot of entrepreneurs starting out, not really knowing where to begin with their branding. We talk about that in our previous post 6 Practical Ways to Build Your Brand and step one is getting a great logo!
We provide a complete logo design service, but it helps if you follow these simple steps:
Think about the elements you would like to include. Is there a particular symbol or shape that represents your business or services you provide? Sometimes it helps to sketch out some ideas, even if you're not artistically inclined! Visually seeing combined graphic elements can give your logo some direction. We also suggest some market research of other logos to get an idea of what you like and don't like, but also to see what your competitors are doing.
Decide on a colour scheme. Surprisingly, colours play a huge role in influencing how a person feels about your business. Colour psychology can be used to create a mood surrounding your brand. Red is commonly used for food as it stimulates appetite! Blue creates a sense of trust, and is often used by corporate companies.
You can think outside the box, but sometimes the wrong colour will send a completely different message to your client.
Are you going to include a tagline in your logo? A slogan isn't absolutely required, but sometimes it can add to the logo's recognition. We don't normally suggest you include a slogan, unless it is adding some sort of value to the logo itself. Having a tagline can also help with SEO (search engine optimisation) as key words get you found on google. Either way, it's up to you!
The proportions of your logo. This is often an afterthought, but it's one of the most important decisions for your logo design. The proportions of your logo determines how it will fit into spaces when it is printed. For example, a square logo can often fit into many different spaces, but a lot of logos end up not being square! Some companies decide to have two logos, one stacked and one long so they can fit anywhere.
Have your logo properly vectorised by a professional. A good logo will be legible in all sizes; printed on invoices and email signatures, but will also be crisp and clear when blown up for large scale signage. The only way to achieve this is to have the logo designed in a vector format. Jpeg logos will just pixelate when you make them larger. A vector logo will maintain smooth crisp lines no matter how big it is. We can provide this service for new and existing logos.
Once you have considered these 5 simple steps, you are well on your way to having an awesome logo. We often take this information and draft up several logo options to start with, then it's a simple process of elimination. We provide finalised vector artwork files for your records, and then we can print any signage you like - from car logos, banners and panel signs to full vehicle wraps.
Get in touch with us to talk about your logo design!
The Perth sign specialists