Pantone colour matching.
Colours are a tricky thing! And because every colour can look different between print and screen, we use the Pantone Matching System (PMS) to try and limit any discrepancies. Why are colour standards so important? A brand’s colour ends up being its calling card, and creates strong association, triggering images and memories. Studies show that the right colour can increase brand recognition by up to 87%! That’s why we work with our clients to ensure their colours are just right!